E-Commerce Guide: Successful E-commerce
The new E-Commerce Guide is here! To find answers to the most important questions around to give Internet trade, already has ibi research at the University of Regensburg in 2007 together with the leading solution providers from the E-commerce area, as well as other experts created the well-known E-Commerce Guide. Nearly half a million downloads were reason enough since the first edition of the Guide, now in its 3rd Edition to publish the Guide. Were significantly extended the existing priorities of the Guide and the latest developments of on-line trading processes. Now over 400 pages, answers to the main questions related to e-commerce Commerce Guide is compact and made of a cast. These include inter alia legal aspects of E-Commerce, shop systems and merchandise management, the importance of an intelligent search function, new payment methods and efficient risk management, innovative approaches to online marketing and also the area of internationalization of the Internet. In addition to extensive updates were also new trends and developments on the market, as the electronic invoice processing, picked up and pointed out ways, how online retailers can take advantage of them or deal with them.
In the creation of the Leitfadeninhalte were the technical know-how of the consortium partners Atrada atriga, cateno, ConCardis, exorbyte, Hermes logistics group Germany, janolaw, mpass, PHOENIX MEDIA, RatePAY, Saferpay, STRATO and xt: Commerce, who reported their experiences in practice as well as the scientific method competence of the Research Institute an ibi research. On important topics, such as online strategy, multi channel sales, selection of the shop system, mobile commerce, secure bill payment, shipping and E-commerce law, by various experts working with 29 expert interviews. 15 Checklists for usability, social media, evaluation criteria for payment procedures, home remedies against returns, or for the introduction of SEPA give further practical assistance. The new edition comes at a time where is hardly a company of the attractiveness of the Internet as a sales and Communication channel can be closed.
Tags: internet & multimedia