PhoCusWright
The input goal in Europe always has gone behind that in the United States.UU., but the increase in shopping online in Europe is leading more consumers to the sites of metasearch when planning trips. 4 Germany is gaining ground in the middle of the clumsy giant travel market recession online in Europe is reaching a significant share of the local market. The cultural affinity to travel that it exists in the country is helping to sustain demand while other European markets suffer. The market share of the European market of online Germany travel will increase from 17% in 2008 to 20 percent in 2011. Gute Reise! 5 To larger markets mature, all eyes go to the South (and East) the greater travel European market, the United Kingdom, has a more than 40% online penetration.
France and Germany are approaching. Now that the penetration in these markets is high, the online travel sector marks its objectives in markets with less penetration, both in the South and the East. It is possible to be markets emerging as Poland that offer the best opportunities for growth. The fifth edition of the overview of the PhoCusWright online travel and the individual reports for France, Germany, Italy, Scandinavia, Spain and United Kingdom give us the information and analysis needed to understand the dynamics of your market and forecast the profitability of your business. These reports are also included on the European edition of PhoCusWright, a research service with annual subscription that provides information and analysis of the sector of travel in Europe.
About PhoCusWright Inc. PhoCusWright is authority market research from the travel industry about how contact travelers, suppliers and intermediaries. Being an entity independent, rigorous and unbiased, PhoCusWright promotes smart strategic planning and making tactical decisions. PhoCusWright delivers qualitative and quantitative research on the evolution of the various dynamics that affect the distribution of trips, tourism and lodging. Our market intelligence is the same as the industry in terms of segmentation, sizing, forecasts, trends, analysis and behaviors of consumers in travel planning. Senior managers, salespeople, strategists and research professionals of markets in all segments of the value chain of the sector around the world, use daily market of PhoCusWright research for competitive advantage. PhoCusWright, intending to complement its primary research in North and South America, Europe and Asia offers several conferences and trade fairs of high profile in the United States.UU. and Germany and collaborates on conferences in Canada, China and Singapore. Industry leaders and analysts from different firms, manage to give life to this intelligence through discussions on the various issues, sharing ideas and defining the ever-changing reality of the travel trade. The company is headquartered in the United States, has a base in India for their operations in Asia-Pacific and with analysts the five continents. Original author and source of the article.
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