Commercial Profit

Presentation to human resources to social media marketing Soren Munk, founder and CEO of Paseo marketing, holds on Wednesday, March 6, a lecture to HR managers about the value of social media marketing in the fight against the shortage. At the invitation of the Chamber of Commerce of Karlsruhe, he talks about how Facebook, Twitter, XING and co. improve opportunities in the competition for the best brains, shows up to practice success strategies and explains what social network for whatever purpose is suitable. The shortage is the number one obstacle to growth. The problem, not missing orders.

Missing employees who work through the orders are the problem,”Soren Munk clearly and adds: new challenges require new forms of recruitment. Social media marketing is such a new form”, said the Chief of Paseo marketing, the region’s largest social media agency. Social media marketing is suitable for short-term use as well as as part of a medium and long-term human resources strategy. There are so many possibilities, is so crucial to the success of the targeted use of the instruments. Every company needs its own concept, its own strategy.

A thorough analysis forms the basis for all subsequent measures. The companies have the greatest success, which in advance took enough time, exactly to determine the short, medium and long-term personnel needs and then set the respective target groups. This is the basis of every successful social media marketing. What complicated and expensive sounds, is not both in practice. As a good tax advisor or a good lawyer pays for itself quickly, so also with the involvement of external social media specialists. The profits and keeping skilled workers is increasingly becoming a matter of communication. It was for many businesses so far really necessary, especially in the B2B sector, operate image care and make themselves known to the times have changed completely. Seek so far the company from its employees, the employees will choose your company. The ticket to participate in the new competition for the best brains is solely the reputation and image of the company. Without this so-called employer branding, it is ever harder, ever more applications to get. Employer branding is nothing but consistent and long-lasting communication. Soren Munk

A new marketing initiative promotes the value at trade fairs. Under the name of boost your sales”has formed a marketing initiative, who wants to make measuring not only measurable, but more efficient and effective in terms of sales success. Three leading agencies in the field of exhibition & event cooperate for the realization of the project. With a dose of spunk, clear objectives and clear words bundle guest-one from Wuppertal as well as step one and ‘ concept both from Hamburg, not only the resources and experiences. You bring the interdisciplinary mix consisting of from the areas of trade, communication and data reconcile. Waste of money uncovering the initiators of boost know from years of experience your sales”only too well, that a fair value to be desired in many cases can be. As a main reason the initiative did defect, misunderstandings and lack of communication between marketing and sales.

Often we locate one at this point “real money of waste of”, Gerd Wutzler, white CEO of step one GmbH, from practice to report and adds: marketing and sales must pursue the same goals. ” Because: An average 11 percent of company sales pulverize themselves at the intersection of marketing and sales. Often without any effect. Cooperation or the pursuit of common objectives no speech can be often”, puts Oliver Maitre, Managing Director of guest-one, the finger in the wound little more successful trade fair appearances. Same goals for sales and marketing at this sensitive point boost puts your sales”on.

The initiative demands when it comes to measuring”the seamless connection of all of a company’s resources, Achim Schmitzer summarizes the basic idea, which is often ignored in practice. The communication has evolved rapidly. Who remains in yesterday, loses its customers”, Schmitzer reveals the seriousness of able. It aims to create new links and to increase the intelligence of sales per square meter.